AI Visibility Audit: Measure Your Brand in 10 Minutes

"How does my website perform inside AI" should not be a feeling. This audit takes 10 minutes and produces a scorecard you can re-run monthly.

Step 1: 4 question sets (ask 2–3 engines each)

• Category: "reliable XX products/vendors" — are you listed?
• Brand: "what is XX (your brand)" — are the facts right?
• Comparison: "XX vs YY, which one" — are you in the consideration set?
• Scenario: "how do I solve XX problem" — is your content cited?

Step 2: 3 records per answer

• Does your brand appear at all (appear = 1 point);
• Is it cited/recommended or merely mentioned (cited = 2 points);
• Are the stated brand facts correct (correct +1, wrong -2).

Step 3: Score and conclude

Sum the points across 4 sets × engines for a baseline visibility score. Below half marks means AI is describing your industry in a blind spot — and competitors are collecting that demand.

Common causes mapped

• Missing from category questions → no clear category-definition page (add product/solution pages);
• Wrong brand facts → missing or inconsistent llms.txt and fact pages;
• Never cited in scenarios → no Q&A-style evergreen content;
• English questions all fail → bilingual versions missing or hreflang unconfigured.

Re-test monthly with the same questions and your GEO investment becomes a curve. For AiTion customers, all four failure modes have default mechanisms covering them.