The Export Brand's Website Checklist (GEO Edition)

An export website's first KPI is not beauty — it is being findable, understandable and trustworthy. Run these 12 checks in order before spending on ads.

Foundation & architecture (1–4)

• 1. CN/EN versions are fully equivalent, not machine-translated placeholders;
• 2. Separate bilingual URLs (e.g. /en/...) with hreflang and x-default;
• 3. Unique TDK (title/description/keywords) per page;
• 4. Mobile experience and first-screen loading up to standard.

GEO readiness (5–8)

• 5. /llms.txt provided and kept in sync with content;
• 6. robots.txt explicitly allows major AI crawlers (GPTBot, PerplexityBot, etc.);
• 7. Key pages carry FAQ and Organization structured data;
• 8. Brand facts (who/what/for whom) are obvious on the homepage.

Trust & conversion (9–12)

• 9. Contact details and company information are verifiable;
• 10. Inquiry forms reach a dedicated person, not a generic inbox;
• 11. Case studies and credentials provide social proof;
• 12. Site-wide HTTPS and baseline security headers.

AiTion's defaults already cover most of this list — that is what "GEO friendly" means in practice: the system is born ready, so you don't have to wire it item by item.